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John Varvatos Fragrances Finds New Home

Brand moves from Shiseido to Elizabeth Arden July 1.

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By: TOM BRANNA

Editor

Elizabeth Arden and John Varvatos Apparel Corp. have entered into an exclusive global licensing agreement for the development, marketing and distribution of John Varvatos men’s and women’s fragrances. The current licensee for John Varvatos fragrances and skin care is Shiseido Americas Corp., which continue to sell the fragrances until June 30, 2010. “John has established a premier men’s designer fragrance business in the U.S. and is one of the most dynamic men&#8217...

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